[Case Study] Illuminating Engagement with Synergy’s Employee Recognition & Reward Program

The benefits of a strong focus on employee engagement are well documented. This is rarely more so than when an organisation is in the throes of transformational change, as Synergy, Western Australia’s largest energy provider, can attest.

“We have replaced our ‘costly and cold’ top down annual target system with a ‘strategic and engaging’ program of culture change through recognition.”

Angie Young, Synergy’s General Manager, People and Culture


One year following the launch of its Amps employee recognition and reward program, Synergy had made great strides in engaging and unifying its 900-strong workforce, during a significant time in the company’s history. [Read more…]

“Why not us?” The infectious culture of self-belief at the Western Bulldogs.

Accumulate Account Director Bill Gray reveals the red, white and blue running through his veins, and looks at the not-so-secret ingredients behind the Western Bulldogs’ remarkable surge to this weekend’s AFL grand final.


shutterstock_378339850An exciting week lies ahead for Bulldog supporters; for a lot of us it’s uncharted territory – 55 years is a long time between Grand Final appearances.

Not many outside of Whitten Oval would have dreamed of winning three finals to make the Grand Final after a disappointing loss to Fremantle in round 23. In each of the three finals the Western Bulldogs were regarded as the underdogs, unlikely to proceed past the trip to Subiaco in Perth.

Two seasons ago the club lost its coach, captain and CEO, and finished with a 7:15 win loss/ratio, and has had its 2016 season interrupted by injuries to key players. How then is it possible that the club has transformed, not only its off-field business to achieve a record membership, but has also recorded a win/loss ratio of 15:7 and become a challenger for the 2016 Premiership Cup? [Read more…]