[Case Study] Illuminating Engagement with Synergy’s Employee Recognition & Reward Program

The benefits of a strong focus on employee engagement are well documented. This is rarely more so than when an organisation is in the throes of transformational change, as Synergy, Western Australia’s largest energy provider, can attest.

“We have replaced our ‘costly and cold’ top down annual target system with a ‘strategic and engaging’ program of culture change through recognition.”

Angie Young, Synergy’s General Manager, People and Culture


One year following the launch of its Amps employee recognition and reward program, Synergy had made great strides in engaging and unifying its 900-strong workforce, during a significant time in the company’s history. [Read more…]

Innovate or…lose employees

Melinda Phillips is a Bachelor of Arts student, majoring in both Australian Indigenous Studies and Media and Communications at Melbourne University.  She joined Accumulate in November 2015 as an intern, as part of the Qantas partnership with the CareerTrackers Indigenous Internship Program. Since that time Melinda gained valuable experience across various parts of the business, including refining her content and communication skills during her placement within Accumulate’s marketing team.


‘Innovate or die’. This jolting message is one of many being directed at companies, as the pace of change in the business world seems to be constantly on the rise. But it would be easy (and naive) to fall into the trap of seeing such a warning as purely technology focussed.

Innovation is about much more than technology. It’s about creating new ways of doing things. Moving forward. Staying ahead of the game. Importantly, innovation can be related to all elements of a business. And those who neglect to be innovative with their employee engagement strategies may well find themselves falling behind their competitors.

Another way to look at it? Innovate…or lose valuable employees.

But what does innovation in employee engagement look like? Here are some inspiring examples of how three very different, forward thinking companies have gained success from innovative employee engagement practices. [Read more…]

Case study: Australia Post’s ‘Seeker’ employee lead referral program

How an iconic Australian brand is turning its 37,000-strong workforce into new business hunters, with drool-worthy results.

SeekerCS_ThumbnailLike many businesses, Australia Post believed there had to be a more effective, more efficient way to seek out and capture new business leads. They also knew that an increase in lead volume and quality would deliver improved conversion rates and in turn, revenue growth. It’s a simple equation and a universal business challenge.

So what did they do?

Australia Post saw an opportunity. The company believed nobody was better equipped to spot relevant prospects than its own workforce.

And so, in partnership with Accumulate, the Seeker employee lead referral program was born.

Now, still mid-way through launch, the program has not only captured the imagination of employees,
it’s already exceeded Australia Post’s new business revenue expectations.
[Read more…]

5 ways an employee engagement specialist practises what it preaches

shutterstock_184868945Imagine if Richard Branson was afraid to fly.

If Jamie Oliver binged on junk food weekly.

If the Pope wasn’t Catholic.

Not only would these be sensational headlines, they’d impact my perception of the associated brands. And not for the better.

It stands to reason that we expect organisations and brands to practise what they preach.

At Accumulate we’re in the business of driving employee engagement and loyalty. We live and breathe the expertise we sell, because we understand its value and importance – and the cost of ignoring it.

So what does employee engagement and loyalty engagement look like, Accumulate style? [Read more…]

Why this leading property group chose to outsource its recognition program {Slideshare}

Case Study Employee RecognitionThe introduction of a well-executed employee recognition program can deliver astonishing results.

However, when organisations are faced with managing costs on one side and delivering an initiative that resonates with employees on the other, they often choose the path of D.I.Y.

But when it’s not core business, putting in place and managing the ongoing administration of a recognition program is going to be a challenge for any organisation.

[Read more…]