Archives for September 2016

“Why not us?” The infectious culture of self-belief at the Western Bulldogs.

Accumulate Account Director Bill Gray reveals the red, white and blue running through his veins, and looks at the not-so-secret ingredients behind the Western Bulldogs’ remarkable surge to this weekend’s AFL grand final.


shutterstock_378339850An exciting week lies ahead for Bulldog supporters; for a lot of us it’s uncharted territory – 55 years is a long time between Grand Final appearances.

Not many outside of Whitten Oval would have dreamed of winning three finals to make the Grand Final after a disappointing loss to Fremantle in round 23. In each of the three finals the Western Bulldogs were regarded as the underdogs, unlikely to proceed past the trip to Subiaco in Perth.

Two seasons ago the club lost its coach, captain and CEO, and finished with a 7:15 win loss/ratio, and has had its 2016 season interrupted by injuries to key players. How then is it possible that the club has transformed, not only its off-field business to achieve a record membership, but has also recorded a win/loss ratio of 15:7 and become a challenger for the 2016 Premiership Cup? [Read more…]