Case study: Australia Post’s ‘Seeker’ employee lead referral program

How an iconic Australian brand is turning its 37,000-strong workforce into new business hunters, with drool-worthy results.

SeekerCS_ThumbnailLike many businesses, Australia Post believed there had to be a more effective, more efficient way to seek out and capture new business leads. They also knew that an increase in lead volume and quality would deliver improved conversion rates and in turn, revenue growth. It’s a simple equation and a universal business challenge.

So what did they do?

Australia Post saw an opportunity. The company believed nobody was better equipped to spot relevant prospects than its own workforce.

And so, in partnership with Accumulate, the Seeker employee lead referral program was born.

Now, still mid-way through launch, the program has not only captured the imagination of employees,
it’s already exceeded Australia Post’s new business revenue expectations.

But what exactly is the Seeker program and why is it such a barking success?

This is the tail of how the Seeker program – with its fun, canine-inspired brand – came about, and the 8 key ingredients of the program’s success.

WARNING: This case study is unsuitable for anyone who does not enjoy generous helpings of amusing dog imagery and puns.


Ann-Marie Walker, Accumulate’s resident Content Marketing Specialist.