Archives for September 2013

He huffed and he puffed and he…took less sick days?


Accumulate’s HR Coordinator and ‘white line fever’ sufferer Lizzy Taylor shares her thoughts on the commercial and cultural benefits of a structured corporate health and wellbeing program.

A wise woman once said, “Exercise releases endorphins and endorphins make you happy. And happy people just don’t shoot their husbands…they just don’t!” This was of course Elle Woods played by Reese Witherspoon in Legally Blonde. Here at Accumulate we couldn’t agree more. Not only are healthy, active employees less likely to sit at home and watch chick flicks on their days off, but they are also more productive and take less sick leave days.

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Big Data vs. Big Brother

Big BrotherBig Brother is Watching You.” ― George Orwell, 1984

Relevance. It’s the cornerstone of any effective retail consumer marketing, and ‘big data analytics’ has made it more achievable than ever.

But, as a retailer approaching big data for the purposes of targeted loyalty marketing, give careful consideration to how a consumer is likely to perceive your brand, based on how much you obviously know about them.

In short, how do you elicit a consumer response of “Fantastic, these guys really know me!” versus one of “How the hell do they know that?”

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Is your tenure-based reward program working?

tenure rewardsThe short answer? No.

Research has found that ‘tenure-based rewards systems have virtually no impact on organisational performance.’ However, 87% of organisations’ programs are designed to recognise service milestones rather than a job well done. And worse still, only 58% of employees are aware these programs even exist within their workplace.

So aside from remaining ‘hidden’, why aren’t length of service programs enough anymore?

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