Archives for July 2013

Epic employee recognition fails

annoyed_girlWe were recently discussing the most memorable reward we’d ever received from an employer.

A colleague shared a story from a previous role of when they’d been given an expensive bottle of Sauvignon Blanc. (OK, not mind-blowing, but decent).

However as it transpired, this was an employee recognition fail.

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Gross national happiness

Gross National HappinessJigme Singye Wangchuck, the fourth Dragon King of Bhutan, knew a thing or two about people engagement.

Shortly after he took the reins in 1972, he introduced the philosophy of ‘Gross National Happiness’ (GNH) as an alternative to GDP, the traditional international measure of economic prosperity. He felt strongly that the success of his nation should be based on the happiness of its people, rather than the depth of its pockets.

GNH would align the Bhutanese culture more closely to Buddhist spiritual values, ensuring that any proposed development activity would be measured in terms of its likely impact on the happiness of its people.

A noble idea, but surely a pipe dream?

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The bottom line impact of employee recognition {infographic}

employee recognitionThere is plenty of evidence to support the idea that employee engagement has a positive, quantifiable impact on individual and company performance, and that employee recognition is a key driver of engagement.  Yet, despite this, there is also evidence to suggest that 2 out of 3 people receive no recognition in a given year.

Thanks and praise fulfill the inherent human need to be appreciated, and with the growing influence of the Millennial generation in the workforce, recognition is no longer simply seen as a factor in motivation – it is an expectation.

When we also consider the quantifiable evidence showing a direct link between an engaged workforce and a company’s financial performance, it makes the case for a structured recognition program even more compelling.

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How to engage the Millennial generation

Millennial_Generation_cropIf engaging your Millennial employees feels something similar to nailing jelly to a tree, you’re not alone.

10,000 Boomers will turn 65 today and 10,000 more will cross that threshold every day for the next 19 years. Following are Gen X, who make up only 16% of the current workforce. Consequently, we have to focus our attention on the next generation that’s stepping up to take the lead.

Cue the Millennials; the demographic of 20 something’s that will represent 75% of the employed by 2025. So how do you engage and motivate them? Firstly, put stereotypes aside. Then, throw out what you think you know.

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What makes a loyalty program work? Making friends and influencing people

Making friends and influencing peopleGo grab your wallet.  Now open it.

Pull out a membership card that relates to a loyalty program (we know there’s at least one in there).  Ponder this thought; what is it about your relationship with that brand that you allow them to take up valuable wallet space?

You’re obviously a loyal customer and that didn’t happen by accident.  But we both know a piece of plastic isn’t the reason.  So what is?

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