How to use the right carrot to shed light on customer behaviour

The CarrotIf you’re already the market leader offering two loyalty programs, how do you deliver even more value to your customers?

This was the goal of electrical manufacturing giant, Clipsal. They sought a loyalty solution that could not only handle high transaction volumes, but provide deeper customer insights that would deliver more relevant offers – and hence more perceived value – to its trade members.

All of this packaged up into an innovative, simple-to-use solution.

Sounds easy, right?

Well not quite.

Through an extensive period of consultation, we worked side by side with Clipsal to deliver ‘The Carrot’; a ‘buy, scan, reward’ loyalty program that is the first of its kind in the Australian market and utilises integrated data and smartphone technology.

 

Read the full case study here

 

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